World War Z
This film trailer is World War Z, the film was release in cinemas 21st June 2013. Directed by Marc Foster, the certificate for this film is 15 due to the amount of gore, violence and some language. Analysing this trailer will help me have a bigger and better insight in the media language for my horror trailer.
Genre
At the very beginning of this trailer audiences would assume the film was a family film due to the cinematography's high key lighting, giving the scene a happy positive mood, also the mise-en-scene would also give a cheerful effect, the characters clothing for example, they're all wearing light, clean clothing. The next scene gives away the true genre of this film which is Horror, a way audiences can tell it's a horror film is by the cinematography used such as extreme long shots to view the humans running away from the zombies in terror, cars are deserted in the middle of roads as people run. Sounds used are of people screaming in fear, weapons being fired at the zombies in order to protect themselves and other people who haven't been infected. The trailer uses it's own music score, violins are playing in the background with speed to give the trailer a dramatic edge, can also hear beats of drums to build up the tension halfway through as the soldiers and protagonist go to war with the zombies. The editing is quick paced, only giving each scene at least 3-5 seconds of showtime, locations such as Washington are briefly shown but it is deserted and full of smoke due to explosions, there are also different parts of Europe show, and are also in the same state as Washington. Strauss & Barthes hypothesis is featured in this trailer as the uninfected are represented as the good people and the infected are portrayed as the antagonists.
Representation
Laura Mulvey's theory is the 'male gaze', a stereotypical males point of view. A stereotypical male is represented as heroic, treats women as objects, single etc. The protagonist in this film trailer is portrayed by a male, he maybe male, white and able-bodied BUT he is a family man who cares to save his wife's and children's life, another reason why he isn't stereotypical, he is seen cooking the breakfast at the very beginning of the trailer, which is known as a woman's job in the stereotypical world. He is typically fit and strong for the brave leader role and also has a past of using weapons which is what makes him half stereotypical, but not fully as he is a married man, who treats people with respect.
The wife is stereotypical as she is afraid of the terror that is happening in the city, this portrays her as weak and vulnerable, she also has the responsibility of looking after the kids as the male protagonist goes on to save the world.
Narrative
It is unclear at first who the main protagonist is as the first scene is of a man and a woman sleeping in bed, but the audience soon finds out when the male takes control and guides his family to safety on the roof. Propps theory can be seen in the trailer at 1:48, a man is giving the male protagonist some advice, he maybe somewhat of a father figure to the main character, helping him along the outbreak. The protagonist is portrayed as an anti-hero, the reason for this is because he is a loving family man who also respects a lot of people during the outbreak. Todorov's theory is also seen as the equilibrium is shown at the start, where the sun is shining and a family are enjoying breakfast with each others company which presents them as being happy and positive, but the disruption occurs as a newscaster reports an infection has spread and a scene of a zombie outbreak, infecting humans. To add on more disruption the male protagonist has to split from his wife and children in order to save the world. A montage is also added in showing different deserted locations and zombies piling on top of each other to get to the humans. near the end of the trailer their is a brief equilibrium moment until their is an infected on the plain which cause a disruption.
Audience
The certificate for this film is for 15 and above, as the film contains, violence, gore, some upsetting scenes and bad language. In my opinion, the target audience is for ages 15 - 25, reason for this is because the protagonist is portrayed by Brad Pitt, who is a middle aged family man, quite like his character and also their isn't a lot of gore so squeamish people are able to watch the film to. I also believe that both genders would be interested in watching this film, males because of the action stunts and the main character is male, the women would watch the film because, like the men, they'd be more interested in the main character but in a completely different way as they see Brad Pitt as an attractive man in action saving peoples lives and looking out for his family. I think the audience could be active while watching this film as trailer doesn't show how the infection was caused and if the protagonist survives or not, I think the females will care more about the protagonists fate as it is Brad Pitt.
Media Language
Cinematography
Birds eye view shot's are used quite a lot in this trailer, the first one is in the city at the beginning of the trailer viewing the people running away in fear from the infected, also viewing deserted cars. The other birds eye shots are when the clips change to different locations, such as Washington and Europe viewing the demolished scenery. An Eye line match was used whilst the protagonist was talking to the solider (The commander perhaps?) this shot makes the scene looks as if the protagonist is talking to the audience but isn't looking directly towards us.
Mise-En-Scene
At the beginning of the trailer the clothing and home décor was all bright and gave away a positive atmosphere, but halfway through the trailer the clothes are darker, slightly ripped giving off a negative atmosphere as people are transforming into zombies and other people are trying to rescue those who need it without getting bitten themselves. Men in green/grey camouflage attire, this is informing audiences that these men are soldiers. The locations used were what used to be busy urban cities e.g. Washington but now they are shown as ruins.
Editing
Jump cuts were used halfway through the trailer, mixing up clips in different orders from locations with the infected zombies running wild, the protagonist running away, to the plane being hijacked by the infected. The jump cuts increases the tension and excitement for audiences as they'll wonder what happens in the film and what order do the previewed scenes go in. A cut is used right at the beginning after the little girl asks "....What is Marshall Law?" in my opinion I believe this is a metaphor, I think the cut is like pulling the plug of positivity and the end of happiness and when the a new scene starts it's an introduction to terror. A couple of fades were used during the trailer, one was used when the protagonist joins the army fades out and fades in to a new scene with the protagonist at the location he needs to be in along with his army crew. The other fade was used when the cameras view the zombies chasing people, fades out and fades in to another scene when a male character talks about finding a vaccine.
Sound
Hear a lot of firing weapons, even when we couldn't see them being fired we can tell that it is someone, who is shooting an oncoming zombie. Screams of terror can also be heard, mostly by stereotypical woman as they show some weakness. The protagonist narrates near the end of the trailer saying "I think these things have a weakness." while people running away as if he has sussed it out as he was watching the people running away. The trailer also has it's own music score, violins are playing in the background and increase in speed to give the trailer a dramatic edge, I can also hear beats of drums playing as weapons are being fired and people are running, this builds up the tension halfway through as the soldiers and protagonist go to war with the zombies.
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