The 'Hypodermic' Model
The amount of content shown on TV, audiences will absorb the information from the TV without knowing, they are being brainwashed in a way.
Cultivation Theory
People who spend a long time watching TV will be living in the TV world more than reality without knowing and more likely they are to believe social reality portrayed on television.
People who spend a long time watching TV will be living in the TV world more than reality without knowing and more likely they are to believe social reality portrayed on television.
Desensitisation
Stops any emotional reactions after prolonged or repeated exposure.
Stops any emotional reactions after prolonged or repeated exposure.
Modelling or Copycat Theory
Anything that has been published in the Media , gaining lot of attention will be resulting a lot of people to copy it for their own attention.
Anything that has been published in the Media , gaining lot of attention will be resulting a lot of people to copy it for their own attention.
Uses and Gratifications Theory
The audience turns to the media to fulfil their pre-existing needs, for example Reality TV shows and The News.
The audience turns to the media to fulfil their pre-existing needs, for example Reality TV shows and The News.
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